Fountain: the podcast app where you get paid to listen

May 18, 2022

Podcast app Fountain announced today that you can now earn simply by listening your favourite podcasts.

Fountain CEO Oscar Merry commented:

“The time and attention we give to tech platforms is incredibly valuable. Every minute that you spend consuming content, creating content, or viewing ads, increases the value of the platform you’re using. Most free apps we use every day don’t recognise or reward this - but Fountain is different. It’s the only podcast app that rewards both listeners and podcasters for the value that they bring to the platform”

What you can do on Fountain

• Get paid to listen: Earn every day simply by listening to your favourite podcasts. Earn extra by creating clips and listening to daily promotions.
• Support your favourite shows: Give back to podcasts you love by paying the hosts, guests and contributors - directly as you listen.

Why this is worth paying attention to

The podcast app marketplace is dominated by two major players. Apple Podcasts is the default app installed on over a billion iPhone devices and Spotify are investing heavily into intellectual property to support their premium subscription. Before Fountain, no other podcast app offered a compelling reason for listeners to switch from using these apps.

Fountain investor Anthony Pompliano commented:

“The team at Fountain is pioneering a new category, Listen to Earn, which will allow anyone in the world with an internet connection the opportunity to earn monetary value for listening to their favorite podcasts. Rather than creating a worthless native token to pay individual users with, Fountain has intelligently decided to use bitcoin, a global digital currency that has proven to hold purchasing power more effectively than any fiat currency over long time periods. The time and attention of users is highly valuable, so it is powerful to see Fountain become the first podcast app to fairly compensate those users for the value they bring”

Better podcast advertising with Fountain Promotions

Fountain Promotions are native ads that allow listeners to earn extra money every day. Getting paid to listen to ads is a more rewarding experience for users but it also solves two common yet unreported headaches for podcast advertisers.

• If the episode your ad is placed in is downloaded, it might not be played.
• If the episode is played, listeners can easily skip your ad.

Both of these cases are still counted as downloads in your reach metrics. In other words, your ad is not reaching users but you’re still paying. Fountain Promotions are un-skippable and a portion of the advertising budget gets paid back to the user for every second they spend listening. Fountain Promotions are voluntary and do not interrupt your podcast listening experience. Podcasters who want to get their content in front of listeners can promote an episode or clip within the app once they have claimed their [Fountain Podcaster Wallet](https://fountain.fm/podcaster-wallet).

A more rewarding podcast experience for everyone

• For Listeners: Earn money for something you do every day - listening to podcasts
• For Podcasters: Grow your reach and turn your biggest fans into paying supporters
• For Advertisers: Stop paying for podcast advertising that nobody hears

Fountain Podcasts is available now on iOS and Android.

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